Quick and easy feedback to help you sell a property
Human beings are built to quickly size up what surrounds them. First impressions when visiting a house are influenced by a number of factors, such as openness, brightness, attractiveness, cleanliness, smell and overall feel or general emotional state.
People tend to get attached to their initial impressions and it can be difficult to get them to change their mind. Sure, you have the visionaries who can very quickly see the diamond in the rough and all the potential a place has to offer, but really, can you bet on that as a realtor?
If you want to know what potential buyers think of your listings, the answer is simple: FEEDBACK.
The Touchbase feedback feature lets you set up custom feedback forms that are automatically sent out to showing agents after each showing. Feedback helps you to improve a property, gain useful insight or get pertinent information that you can use to make sure a property is as attractive as possible to potential buyers. After all, it’s all about adjusting and tweaking to help visitors form the best possible first impression.
Here’s what to keep in mind when asking for feedback using the Touchbase feature:
- Don’t wait too long.
You can choose the delay after which each feedback request will be automatically sent out (ex.: 3 hours after a showing). Timing is important when requesting feedback. On one hand, don’t be too eager; agents may have many properties to show in a single day and risk not being able to reply to a feedback request sent too quickly after a visit. On the other hand, don’t wait too long; if there are elements that require a quick intervention at the property (ex.: newly broken porch step that could pose a hazard or a strong “wet dog” smell), it’s better to find out as soon as possible to take the necessary measures. As a realtor yourself, rely on your experience to find that “sweet spot” in terms of timing.
- Keep it simple.
You can create a showing feedback form by using default questions or customizing them. Whichever you choose, make your questions short and to the point. You know how busy agents are so keep the form short. Additionally, don’t include more than one question that will yield the same type of answers. Straight to the point is key.
- Mix it up.
With Touchbase, you can choose different question formats that will help you get proper feedback at a glance. For instance, you can choose the star rating (⭐⭐⭐⭐⭐), which helps to quickly answer questions such as “Likelihood of receiving an offer?”, or the multiple choice rating that can easily provide Yes/No answers, for instance.
- Leave room for free text answers.
Make sure to always use this type of question format in any of your request forms so that the showing agent can leave specific comments, make observations or ask questions.
For more information on how to set up your feedback forms with Touchbase, visit our article in the Help Center.
